Am a 22 year old young woman looking forward to working with great minds to make the world a better place. It’s now a popular entry point for professionals transitioning into UX Design. I had a video chat with the HR rep, a video portfolio review/interview with another content strategist, I had to do a content strategy exercise, and then I was flown in for interviews and lunch with the team. I lead UX writing projects for Credit Karma Savings and Credit Karma Checking. TWO DESIGN PROJECTS OF NOTE…1) Designing Transamerica.com into a responsive site by creating modular content components that scale across devices, and 2) Redesigning TRSRetire, a 401k management portal. Here are a few examples of companies getting it right.1. UX: optimized user onboarding and conducted extensive UX audit and user testing.Content Strategy: Wrote and revised product microcopy, including localization efforts to translate writing from China-based to U.S.-based audience. I’m the lead content strategist and UX consultant for InvestorIM, a cryptocurrency exchange and social platform. Brands that choose to invest in content strategists have an advantage: someone to lead the process. A good digital strategist should have a well-presented portfolio that visually illustrates the work they have done. A portfolio that demonstrates your ability to facilitate and initiate creative thinking in content creation and content strategy. Contently uses a simple, single-page portfolio interface that allows you to clearly display your work, topics of expertise, and skills. Requirements. Content Strategy Activities. Contently often staffs client projects using an algorithm called Intelligent Talent Recommendations that sorts through portfolios to identify possible contributors for a client. Want to know more? Content Strategist. Los Angeles content strategist. Random things I love: content strategy, UX design, tacos, food shows, dinner parties y practicando español. Knowledge of Content Management Systems, like WordPress. This framework is built on portfolio theory, particularly on an investment strategy called the “Barbell Strategy.” When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. UX: designed all mobile, tablet and desktop screens as well as introducing new product features. equally applicable to the private and public sectors, used across the whole organisation or a part. Interested in seeing in-depth case studies? You don’t have to be the greatest writer to write a project case study or tutorial — simply focus on communicating value. Excellent communicator of innovative concepts and analytical reporting, enabling the brand to use critical data to improve social media strategy. Content strategy is one of the most difficult ideas for brands today to understand and execute successfully. Content Strategy Activities-Partners. The core function of the job is developing a content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. I am self-driven, imaginative, and analytical. Interested in seeing more content strategy or UX work? I really enjoy writing for fintech. Solution: An editorial guide, alongside an editorial calendar, that provides a set of guidelines on how to create content that inspires consumers with Sur La Table's spirit of cooking for the purpose of continual brand engagement. Put your skills to the test with a freelance gig. Practice the Craft. I look forward to implementing these ideas soon and moving further along in my journey towards a career in UX! Content strategy planning is defined by many things. A portfolio of published articles. The content marketing barbell, then, seeks to make do with the predictive value of low-risk, keyword-driven content (biasing heavily towards *high intent* keywords, as they are cash generating assets) while keeping a flexible basket of speculative content to blaze new trails and create “buzzworthy” content. Presented my UX Writing for Fintech talk at the UX Writing Conference. My happy place is finding the intersection between content strategy and design. It’s a key element in any strong content marketing strategy. WORKI built the initial content strategy through content audits, email & social media campaign planning, creating the knowledge base, writing product microcopy and eventually translating everything to high fidelity wireframes. Problem: Recommend a content strategy for Sur La Table's website and social media channels. UX + content design for Drawsmile, a nonprofit tackling food waste and hunger. For example, UBS Global Asset Management employs 450 investment analysts in 15 different countries to conduct research on asset class, risk management, and asset allocation strategies. Her content audit, wireframes, and guidance toward UX best practices really made our client’s website much better than it would have been otherwise. I was a UX Designer at Transamerica, a top financial services & insurance company. I primarily work with companies and individuals in the disruptive tech (FinTech, Cloud, Blockchain, etc.) I specialize in writing blog posts on content marketing and strategy, social media, email marketing, CRO, landing pages, and more. Categories. Erica Swallow, Freelancer. The InvestmentNews Content Strategy Studio is a marketing and custom content division of InvestmentNews. According to MarketingProfs, only 35% B2C marketers say their content marketing strategy is "extremely" or "very" effective. The same mind map as above, indicating primary partners (teams) that a content strategist would work with as part of a project. LOCATIONLos Angeles content strategistWorking remotely, WORK STATUSAvailable for opportunitiesFull time or consulting, JUICY LINKSLinkedInWork inquiries: hi@ozchen.com. If that’s not the type of company you’re from, we’re probably not a fit. or sign up for my newsletter below. While it can cover creating useful content across many channels, most in the industry agree with content strategist Kristina Halvorson’s definition: “Planning for the creation, delivery, and governance of useful, usable content.” Content marketing ROI doesn't have to be rocket science. This means that each content strategist at Facebook comes with their own mix of skills, including UX design, journalism, copywriting, high-level strategy or … The “Barbell Strategy” is a holistic approach that seeks to balance your content marketing “portfolio” to make predictable and compounding revenue and generate spikes of attention and buzz. To become eligible for work, join the network by creating a free portfolio that showcases your projects and professional expertise. 3,688 Content Strategist jobs available on Indeed.com. Whatever you call it, I'll make it with user centered content + design. Proven work experience as a Content Strategist, Content Manager or similar role. Click here to get started. Working with a true content strategist way exceeded my expectations. Contently gives freelance creatives the opportunity to work with top brands on high-quality projects that pay well. A Content Strategy Process Modelblog post (with embedded explainer video)EllessMedia.com, December 2018 Sourdough: The Local-Community Starter Kitprogram proposalWordPress.org, October 2017 The Best Affordable Standing Desksproduct reviewWell9to5, August 2016 The Best Standing-Desk Matsproduct … UX: research & competitive analysis with similar food programs, designed all Android screens. I started UXBeginner.com in 2013 as a side project. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… Advertising & Marketing Arts & Design Entertainment Business Healthcare & Sciences. Portfolio strategist bring expertise and capabilities in three main areas: 1] Substantial research across global capital markets. Huge School. CONTENT STRATEGY. Apply to Content Strategist, Social Media Strategist, Digital Strategist and more! Experience audit for Bluegogo, a now-defunct bike sharing mobile application. Professional B2B Freelance Writer, Copywriter & Blogger, Let’s get one thing out of the way: B2B SaaS is where I thrive. cv/PhillyFrost. Our new Content Value dashboard captures exactly what your traffic is worth, down to the dollar. Before the interviews, I had to give a "presentation" about myself, my past work and the content strategy … Get personal updates on my life, musings on content strategy and newest personal development articles. End to end UX design for Anivive, an animal health science startup. SaaS companies I’ve worked with serve audiences such as marketers, product managers, eCommerce business owners, teams in sales, customer support, and much more. It takes into account your bio, topics, skills, project titles, and other elements on a portfolio. On all projects I was responsible for the product microcopy and creating the final high-fidelity wireframes. I’m not a writer, and English isn’t even my first language. Content strategy is the science behind storytelling, added content strategist Chantel McGee, who works with various tech startups. Connect with shihab Uddin on ClearVoice. Part of the successful launch of Savings and Checking accounts, A passion for combining user research + testing into actionable content design, Endless flows, error states, transactional emails written, Collaborate with a highly talented group of designers, researchers, product managers, legal counsel and more. Through Contently 's platform, freelancers matched with brands can pitch ideas, submit work, and instantly receive payment all in one place. Welcome to Oz's UX + content strategy portfolio. Email me at hi@ozchen.com or sign up for my newsletter below. Content Strategy: navigation design, content layouts and product microcopy. - Previously built and led the MYMOVE content team, while also streamlining UX strategy and content. Do both to get a free taco. What you’re about to see is a summary of my work. Email me here: hi@ozchen.com. Clem Auyeung | Content Strategy, Experience Design, and User Research auyeung.csp@gmail.com Hi, I'm Clem, a Content Designer based in Washington, D.C. System design is my peanut butter. Note that these are primary only. Here to make dreams come true. Focused on helping clients connect to their target audiences through content strategy, email marketing and website optimization. (And if you’re ready to chat, head over here to find out how you can work with me and get started.). Read on to see some of my recent writing for clients and marketing publications. I am a freelance copywriter, content strategist, and narrative designer. After all, people have limited attention spans, and you only If this blog is any indication, I thoroughly enjoy writing. I can’t wait to get to know you! In turn, I’ve written long-form blog posts, starting from 1,000 words and some of them reaching 5,000+ words, to help them achieve these goals. Search for: Follow Erin Tracy's Social Media and Content Strategist e-Portfolio on WordPress.com Basic understanding of HTML and web publishing. I have extensive experience in the field of user experience design, and love designing with words as a content strategist, UX designer and UX writer. More available on request. Experience in project management is a plus. See the CV for shihab Uddin, a content strategist who has produced articles for rb.gy. “Melissa blew my mind! Clusters the activities and tasks which inform deliverables. February 2019 and onward: update my portfolio as needed while interviewing for positions. Wrote and revised product microcopy, including localization efforts to translate writing from China-based to U.S.-based audience. I built the initial content strategy through content audits, email & social media campaign planning, creating the knowledge base, writing product microcopy and eventually translating everything to high fidelity wireframes. “As a content strategist, I use data, research and my understanding of psychology to shape my client’s narrative and create content experiences tailored to … Responsive design for Raleigh & Drake, a travel experience + planning portal. AS A SITE OWNER & PUBLISHER…I’ve had hands-on experience with the entire spectrum of content strategy: writing 100+ blog articles and email newsletters, producing and selling UX courses, content marketing & social media posting, continually executing off a content calendar and of course wrangling with WordPress (it’s a love/hate relationship). Conclusion. Strategic Portfolio Management is the responsibility of the senior management team, which needs to ensure that strategy and operations are aligned and integrated. Who is it aimed at? UX: user research, wireframes and final prototypes used to help raise critical seed capital.Content Strategy: translated technical bioscience content into understandable interface copy. I enjoy problem-solving through creative and data-driven approaches. I am a bilingual UX Content Strategist with a background in psychology and a passion for UI copy, UX, and branding. LOCATION. operations and strategy stay aligned. Before you can figure out how to show off your work, you need to understand what you want others to see.Even though you’ve got a lot more real estate on an online portfolio than you do on your resume, you should be equally selective about what you include. Do both to get a free taco. information architecture, microcopy, writing the onboarding sequence to explain the nonprofit’s unique food waste reduction program. Here is my portfolio! Writing samples A few writing samples. Content Strategy: information architecture, microcopy, writing the onboarding sequence to explain the nonprofit’s unique food waste reduction program. Marijana Kay © 2017-2019 | Terms of Service | Privacy Policy, [Zapier] 4 Twitter Marketing Strategies for Your Business, [Scoop.it] Paid Content Distribution: How to Win With Your Perfect Audience, [Aweber] Your Guide to Writing the World’s Best Email Subject Lines, [Sked Social] 18 Best Instagram Campaigns of 2018, [Jeff Bullas] How To Create Insanely Successful Video Content for Under $100, [Wave.video] How to Edit Videos for Instagram, [Pipedrive] Sales Funnel Definition, Process, Stages and Examples, [jumper.ai] How to Skyrocket Your Influencer Campaigns in Only 5 Minutes Per Day, [Recart] 7 Essentials of a Product Page That Sells Like Crazy, [BuildFire] How To Create A Mobile App in 10 Easy Steps, [Postfunnel] Dive into the Data Mine With Mobile Marketing, [jumper.ai] How to Use Instagram Stories For Ecommerce, [GatherContent] 6 steps to creating a bulletproof content production process, [State of Digital] How To Write Engaging Blog Posts Your Audience Will Crave, [Learn Inbound] Become a Hyper-Productive Inbound Marketer (Without Losing Your Mind), [State of Digital] 3 Not-So-Obvious Ways to Use Audience Insights to Power Up Your Content Marketing, [Recart] 3 Proven Ways to Increase eCommerce Conversions, [Stunt Coders] Twitter, Hashtags & eCommerce: Best Practices, Ecommerce, social commerce, cart abandonment, Landing pages, conversion rate optimization. Try your hand at organizing content … and … This means I’ve written extensively on topics like: These companies have hired me to help them grow their authority and reach in their industry, rank highly in search for competitive terms, boost free trial signups, and foster strong communities. Find, create and edit unique stories in words, pictures and interactive experiences and package stories in multi-channel campaigns. Creative professionals in this role oversee content requirements and create content strategy deliverables across a project life cycle. If you’re from a SaaS company, you’re in the right place—we’ll get along wonderfully. These are only a few of the ways in which content strategy can help problem-solve for a project like a portfolio design. What is a content strategist? Businesses use my words to create a competitive advantage and make more money. There’s no limit on how many projects you can upload, and if you’re a good match, we’ll reach out to you about freelance opportunities with our clients. Content Value Is Going to Change the Way Marketers Think About SEO & ROI By Kristen Poli. Arts & design Entertainment Business Healthcare & Sciences traffic is worth, down to the test with a background psychology! Rocket science and more year old young woman looking forward to implementing these ideas and... Revised product microcopy research across global capital markets Kristen Poli, including localization efforts to translate from! Portfolio theory, particularly on an investment strategy called the “ Barbell Strategy. ” content:. That showcases your projects and professional expertise eligible for work, join the network By a. Creatives the opportunity to work with companies and individuals in the disruptive (... To the test with a background in psychology and a passion for UI copy, UX and! 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